Friday, 17 June 2011

Ferrari Announce Extension Of Controversial Collaboration

Ferrari announced on Tuesday that they have extended their "collaboration agreement" with Philip Morris International until 2015.

Philip Morris International (PMI) is the tobacco company who's primary brand is Marlboro.

Ferrari - officially still named Scuderia Ferrari Marlboro - had been sponsored by Marlboro since 1984, but cigarette advertising in the sport has been banned for six years.

The new deal is rumoured to be worth tens of million pounds per year, but it is unclear what exactly PMI gain from this.

Ferrari were forced to remove the barcode design from their car in 2010 after controversy surrounding the subliminal advertising of tobacco products.

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