Williams Chairman Adam Parr has said that he believes that innovation, not money, will see his team reclaim their position at the front of the grid.
Parr explained that Brawn and Red Bull won their titles because they had the best, most innovative car, despite not having the funding of some of the other teams.
He admitted that his team do not have the capital of some of their rivals at their disposal, but claimed that this does not dishearten them.
Williams revealed their new livery on Thursday, which is reminiscent of their 'Rothmans' car, which took Damon Hill and Jacques Villeneuve to Championship glory in the mid '90s.
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